Most people hate being marketed to. Ads feel like pressure, and pressure creates resistance. But people love events. They love anticipation, countdowns, and shared excitement. Think of Christmas. There’s nothing…
You don’t just wait for people to see the loop, you show it to them. When you educate your customers, you help them realize why solving one problem automatically creates…
Every solution creates a new problem. That is the law of the marketplace. When solar inverters entered the market, they solved the electricity crisis. But in doing so, they created…
Every solution creates the seed of the next problem. Solve water scarcity, and now people worry about water purity. Solve electricity, and now people need batteries. Solve connectivity, and now…
Every solution creates another need. A solar inverter solves electricity problems, but it creates the problem of battery life. Smart entrepreneurs turn these add-ons into opportunities. They package batteries, accessories,…
Every salesperson knows this: interest doesn’t pay bills, only action does.Scarcity is what shifts people from “I’ll think about it” to “I need to get this now.” Limited-time offers, countdown…
When products are everywhere, people stop desiring them. Abundance reduces value. Take real estate: a developer who says “we have 2,000 plots available” creates no urgency. Buyers relax. They think,…
