Demand doesn’t appear by accident. You create it. Here’s a simple framework: Educate: Explain the problem and the cost of inaction. Demonstrate: Show how your product solves it better, faster,…
If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…
Newton said objects remain at rest until an external force acts. Sales obey the same law. If your demand is weak, your numbers stay still no matter how many calls…
Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…
Most people think GTBank won by style, branding, or orange color. The truth is, they won by strategy. They shifted their model when others stayed stuck. While older banks were…
Employment goes beyond CVs and qualifications. Sometimes, it’s about timing and strategy.GTBank understood this when they wanted to rise above Zenith and others. Instead of chasing the wealthy, they chased…
Life is in phases. Men are in sizes. And business follows the same rhythm. At the early stage, money is the goal. At the later stage, legacy is the goal.…
