Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle of your industry before entering, you set yourself up for failure. You can make money…
Capital is powerful. But capital in the wrong industry is wasted. Many entrepreneurs assume that enough money can solve anything. But money poured into a declining industry is like pouring…
Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…
Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…
A company’s strength is not in how much it sells today. It’s in how deeply its name lives in people’s minds. Imagine you walk into a random gathering of twenty…
Revenue is good. Repeat customers are better. But addicted consumers are everything.The real wealth of a company comes from how deeply its product rewires consumer habits. When people can’t imagine…
