The moment something becomes limited, its value increases. That’s not economics alone — it’s human nature. If you tell a client you have 2,000 plots available, they will relax. They’ll…
A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…
Too many salespeople destroy their offers by presenting them as flat numbers. “₦30M all-inclusive.” Done. That’s it. But a strong offer storyteller breaks it down: Price is normally ₦80M. This…
An offer is not just the price. It’s the package. If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break…
When you present an offer, the way you frame it determines how powerful it looks. Take this example: The company says a property is ₦30M all-inclusive. If you simply tell…
Great offers are not only about discounts. They’re about experience. When you add little favors, free inspections, waived fees, extra convenience, you’re embellishing the offer. You’re making it richer, harder…
Sales is not always about price. Sometimes it’s about positioning. Telling a client, “Inspection normally costs ₦50,000, but I’ve covered it for you,” does two things: It makes them feel…
