Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…
At the growth stage, only one word matters, push. Push for visibility. Push your marketing. Push your distribution. Push for more sales.Validation tells you that your product works. Growth requires…
Business runs in stages. First, you validate. You confirm the product works and the market wants it. But once validation is complete, the game changes. This is not the time…
Here’s the difference: A startup is built on assumptions. A company is built on validation. When you’re still a startup, everything is uncertain. You assume the need exists. You assume…
The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…
No matter how rich you are, business plans don’t guarantee success. In fact, 99.99% of business plans fail at first contact with the market. Why? Because most plans are based…
Validation is not the finish line. It is the green light.After you've seen a problem and solved it, then tested your product and seen that people need it. You have…
