Real estate without titles looks sweet in the beginning. Inflows every day. ₦1M here, ₦800k there. You experience unending flow alerts that never stop. But that sweetness hides behind great…
The future of real estate belongs to titled land.Untitled land may look cheap today, but it will cost you tomorrow. Market awareness is rising and Government policies are tightening. Meanwhile,…
A company earns the right to expand only after finding a repeatable and scalable business model. Until then, you’re just a startup still searching. When you rush into expansion too …
In the early days of business, excitement often leads to costly mistakes. One of the biggest is opening too many branches before you’ve even validated your model. I made that…
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…
People don’t buy cars with logic—they buy them with psychology.Toyota tried to introduce Prado as a luxury SUV, but it didn’t fit the narrative Americans had about Toyota. Affordable, yes.…
Toyota was known worldwide for affordability. Their cars were reliable, practical, and accessible. But when they tried to sell luxury to the American market, they failed. The Toyota Prado, though…
