Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…
The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…
Every business goes through stages, and each stage demands something different.The cycle is simple but powerful: Seed Startup Early Growth Later Growth Expansion Maturity Revitalization Exit At the seed stage,…
Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…
Imagine raising billions today to build the biggest newspaper company.. You will still fail. Not because you lack capital, but because the medium has declined. People no longer buy print…
The fastest way to kill your business is to fall in love with your first idea. Most startups don’t die because of lack of money. They die because the founders…
