Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…
Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…
Never start with today’s price. Start with the future price.If the estate will be ₦80M next month, that’s the first price they should hear. Let the expensive part set the…
Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…
The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…
Every business goes through stages, and each stage demands something different.The cycle is simple but powerful: Seed Startup Early Growth Later Growth Expansion Maturity Revitalization Exit At the seed stage,…
Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…
