Capital is powerful. But capital in the wrong industry is wasted. Many entrepreneurs assume that enough money can solve anything. But money poured into a declining industry is like pouring…

Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle of your industry before entering, you set yourself up for failure. You can make money…

The emergence of any industry feels chaotic. But the goal is to survive long enough to experience the advancement phase.In advancement, things begin to work. Regulations come in and this…

Nigeria’s real estate industry is still emerging. That’s why so many things don’t yet work the way they should.There are no fully functional mortgage systems. The Regulations are still developing.…

Every industry runs in cycles. No matter the sector, the pattern is the same. It begins with the first stage which is the emerging phase, then the advancing phase, before…

A company’s strength is not in how much it sells today. It’s in how deeply its name lives in people’s minds. Imagine you walk into a random gathering of twenty…

Revenue is good. Repeat customers are better. But addicted consumers are everything.The real wealth of a company comes from how deeply its product rewires consumer habits. When people can’t imagine…