If you’re a small business and you want leads, you don’t need a hundred strategies. You just need two, paid ads and content distribution. Paid ads give you speed. If…
It’s easy to get caught up in conversion rates. “We’re at 20%, if we can get to 30%, we’ll be unstoppable.” But here’s the truth: obsessing over percentages can distract…
Sales is like water flowing through a pipe. The bigger the flow, the more comes out the other side. If you only have a trickle of leads, even the best…
Every entrepreneur wants higher conversions. They say things like, “If I can just close 50% of everyone I talk to, I’ll be fine.” But here’s the reality: percentages don’t pay…
The fastest way to create powerful offers is to answer this: What does my customer experience after using my product?If you sell real estate, the outcome isn’t “a 500sqm plot.”…
Most people think an offer is about lowering the price or adding freebies. It’s not. An offer is simply the art of presenting the same product in a way that…
Nobody wakes up saying, “I want to buy a red, carbonated liquid.” Yet Coca-Cola sells billions. Why? Because people don’t buy products. They buy outcomes. The customer isn’t purchasing sugar…
