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Dr. Smith The Nigerian Business mogul / Dr Smith Ezenagu

The costly mistake of marketing where your buyers don’t exist.

Imagine standing in an empty hall, giving a powerful speech. That’s what happens when you post on the wrong platform. The truth is, there are billions of platforms. But only…

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September 22, 2025
Dr. Smith The Nigerian Business mogul

Why even the best message fails if you say it at the wrong time.

Even when you’re on the right platform, timing makes the difference. If your ideal clients scroll LinkedIn at 7am before work, but you post at 11pm, your content will die…

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September 22, 2025
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Why showing the journey makes people believe in the destination.

People don’t just buy products. They buy stories, they buy process, they buy transparency.If you can educate people about how your product is made, you turn curiosity into trust. Show…

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September 19, 2025
Dr. Smith The Nigerian Business mogul

The cost of keeping your best work invisible to your market.

Too many businesses keep their process hidden, thinking customers only care about the end result. That’s a mistake. Customers care about the story. They care about the details that make…

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September 19, 2025
Dr Smith Ezenagu

The behind-the-scenes secret that makes customers believe in you instantly.

Customers don’t just want a product, they want to trust what they’re buying. One of the most powerful ways to build that trust is by showing your process. If you…

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September 19, 2025
Dr. Smith The Nigerian Business mogul

How teaching answers every “no” before your customer even says it.

Most sales collapse at the point of objection.“I don’t trust it.” “It’s too expensive.” “I’ve seen cheaper options.”These are walls customers build in their minds. Your job is to tear…

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September 19, 2025
Dr. Smith The Nigerian Business mogul

The fastest way to turn cold strangers into eager buyers.

When you pick a date for your marketing event, your job is not to sell immediately, your job is to educate.  For 30 days, you should saturate the market with…

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September 19, 2025
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  • How to Close a Financial Year Intentionally
    How to Close a Financial Year Intentionally
    December 20, 2025/
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  • What to Review Financially Before a New Year
    What to Review Financially Before a New Year
    December 20, 2025/
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  • How to Prepare Financially Before a New Year
    How to Prepare Financially Before a New Year
    December 20, 2025/
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  • Why Structure Matters More Than Location
    Why Structure Matters More Than Location
    December 20, 2025/
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  • Common Financial Mistakes Among African Professionals Abroad
    Common Financial Mistakes Among African Professionals Abroad
    December 20, 2025/
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