The boldest businesses are usually built by young men. Why? Because they can afford to risk everything. But as age increases, so does caution. A 60-year-old founder won’t gamble the…
A man in his 30s is hungry for money. A man in his 60s wants to protect his empire and leave a good legacy. That shift in priorities changes everything,…
Every company needs innovation, but not every experiment should carry your company’s name. That’s why smart businesses run experiments outside their brand house. They spin off small ventures, test ideas,…
When you hear that a multinational has acquired a small coffee shop, don’t be too quick to believe it was random. Most times, the shop was part of their hidden…
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…
A mature company doesn’t run on luck, mood, or sudden inspiration. It runs on systems.At this stage, every operation must be predictable. Hiring. Training. Production. Delivery. Marketing. Everything. The client…
Revenue is not the only yardstick of success. A company can be valuable long before it makes a single sale. Think about Dangote Refinery, for years, it wasn’t refining, selling…
