Here’s the difference: A startup is built on assumptions. A company is built on validation. When you’re still a startup, everything is uncertain. You assume the need exists. You assume…
Validation is not the finish line. It is the green light.After you've seen a problem and solved it, then tested your product and seen that people need it. You have…
No matter how rich you are, business plans don’t guarantee success. In fact, 99.99% of business plans fail at first contact with the market. Why? Because most plans are based…
The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…
Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…
Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…
Never start with today’s price. Start with the future price.If the estate will be ₦80M next month, that’s the first price they should hear. Let the expensive part set the…
