Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…
Most people think GTBank won by style, branding, or orange color. The truth is, they won by strategy. They shifted their model when others stayed stuck. While older banks were…
Employment goes beyond CVs and qualifications. Sometimes, it’s about timing and strategy.GTBank understood this when they wanted to rise above Zenith and others. Instead of chasing the wealthy, they chased…
Life is in phases. Men are in sizes. And business follows the same rhythm. At the early stage, money is the goal. At the later stage, legacy is the goal.…
The boldest businesses are usually built by young men. Why? Because they can afford to risk everything. But as age increases, so does caution. A 60-year-old founder won’t gamble the…
A man in his 30s is hungry for money. A man in his 60s wants to protect his empire and leave a good legacy. That shift in priorities changes everything,…
Every company needs innovation, but not every experiment should carry your company’s name. That’s why smart businesses run experiments outside their brand house. They spin off small ventures, test ideas,…
